What do you think of pure evil villain?

This question lingers in my thought for a while now. I always see "I prefer a villain for the sake of evil all the time". Well, if you asked me, i still prefer a villain that actually make sense, a villain that has motivation, , a villain that show compassion to their philosophy, a villain that challenges main characters morality heck, even better if the villain may appear to be the right (as long the main character also had a good morality)

But in the end, i see that most people do really like traditional villain. Why is that? I ain't accepting "everyone has preferences answer" because i'm just wondering, why everyone like the traditional villain?