What difference has the "digitalisation" of missionary work made?

Proselyting through social media has jumpstated because of the pandemic and I wonder how it has changed/improved/hampered missionary work?

Judging simply by convert numbers, there doesn't seem to have been a big impact (already in the mid 2000s Gordon B Hinkley said we could easily double the number (which was 300000 at that time) and we never achieve that even remotely).

I understand that we now "find" people through different means, and presumably people who already have at least a basic interest, but does this really translate into actual conversions?

Not here to criticise, just to learn from your experience, since mine seems quite limited on this aspect. Cheers