The secret trick and magic words that will improve your resume

Spoiler alert: there are no magic words.

The reality is, the best words for your resume depend entirely on the job you’re applying for. Here's how you can find your magic words and create a resume that stands out:

Step 1: Make a Simple Spreadsheet

You’re going to build a super practical, 3-column spreadsheet.

Column 1: Copy and paste the responsibilities from the job description.

Example: “Set up, optimize, and maintain PPC/Ad campaigns.”

Column 2: Break these responsibilities down into the specific skills they require.

Example: PPC Ads, Data Analysis, Paid Campaign Strategy

Column 3: Jot down examples of when you’ve used these skills before.

Example: “Increased ROI by 25% for Fun Co Ice Cream using targeted Facebook Ads.”

Why Does This Work?

These responsibilities and skills are what the hiring manager is looking for. By tailoring your resume with specific examples from column 3, you’re speaking directly to what they want—and showing you’ve done it before.

Bonus Tip: Use This for Interview Prep

Your notes in column 3? They double as your talking points for interviews. You’ve already got examples ready to go for every skill they care about.

Bonus Bonus: If you’re lazy, there are actually tools that do this for you. Use AI to help you come up with ideas and customize it or you use some of the tools mentioned in this sub like apply hero, teal, whatever to do it for you.

There is no secret formula or magic word. Just be the best candidate for every job you apply for.