Why is ordering food getting less convenient?

So yeah I just picked up some Taco Bell on their app and they made me pull around and park to come pick up my food inside. I was the only person in line at the drive thru. Granted, I would’ve been super irritated if I had to wait behind a line of cars to then go inside and pick up my food, but that’s not really the point.

Why? Is there some number cruncher out there trying to reign in their drive thru wait times to tout the reduction at some company meeting? Who gives a fuck. Let me pick up my food at the drive thru, it makes zero sense to force your customers to come inside when you have a drive thru. Especially this late, it’s like 11:30 here and I assumed their lobby wasn’t even open. Fuckers.