The Downfall

Remember when 📦 asked for her followers to donate to charity, tagging the American charity instead of the Canadian one? And for some reason, she posted the full amount that was donated to the American charity from her followers (which amounted to like $1300)..

📦 ONLY makes money off of JB and her collaborations with partners. The past couple of years, she’s had some HUGE missteps, that have been very public.

This is the year where 📦 becomes totally irrelevant.

I don’t see JB bouncing back after the 🪳incident. The off-kilter cake stand, sure… the Herat necklaces… okay.. but the quality control in her warehouse is weak and the 🪳 will bring her down. She will blame it on the supplier of course- but it’s not their fault, it’s hers.

I’ve worked with 📦, and there was a major a slip up. For her and her team, they didn’t seem to think much of it. But as a company, you’re investing a significant amount of money and resources in the hopes it pays off. (Hint: it doesn’t)

Businesses will look to spend their marketing $$ elsewhere because 📦 and her team are extremely unprofessional, they have weak quality control, they have no tact when it comes to crisis AND 📦 buys her followers.

What is her true influence? Nobody knows- but it’s waining in a major way.