Q90r or X950g

I’m looking to get a tv for gaming and movies however I’m stuck between the q90r and x950g. I care more for picture processing than I do VRR and stuff like that which is why the X950gs chip tempts me to go for it as I prefer Sony’s natural colour compared to Samsung’s. however I see the Sony tv being compared to the q70r but I’m wondering is the upscaling of the q90r on the same level as Sony’s?