Need to get more bookings..

What has been your tried and true way of getting bookings? How do you market? I hear some say they book strictly off just posting on ig. Others have said they have to market. I have been in business for 10 years now but struggle to book each year. I haven’t ever done any marketing but I always book at least 10-15. I would like to increase my rates and still book that many or at least book 20 for 2025. Trying to figure out I can do this. Please share what works best for you to get your bookings!