BizDev and Partnerships Are Broken... Here’s How We’re Fixing It with Refership

If you are a founder looking to grow your business or bizdev professionals looking to find strategic partners, I am sure you can resonate with these pain points (I experienced them myself during my 10+ years in partnerships/BizDev).

  • Cold emails that rarely get a reply
  • Endless LinkedIn searches that lead nowhere.
  • Finding the perfect partner… only to realize you have no idea who the real decision-maker is

The irony? The right partners are often already in our network (either direct connection or through 2nd or 3rd degree connection)—we just don’t know how to find them.

But what if partnerships weren’t built on chance meetings, but on data?

Instead of hoping your next integration partner, channel reseller, or enterprise deal just “happens,” imagine having:

  1. AI that identifies high-value partners before your competitors do.
  2. A tool that maps cultural fit so partnerships don’t fail from misalignment.
  3. A warm introduction system from your mutual connections to turn it into real relationships.

That's why I am building Refership http://refership.com/, a platform that acts like an AI-powered Chief BD Officer to help companies:

🔹 Spot trends and find partners before the market catches on.
🔹 Analyze communication patterns to ensure cultural compatibility.
🔹 Leverage verified networks to turn cold outreach into warm intros.

No more wasted hours. No more missed opportunities.

Curious—what’s been your biggest headache when it comes to BD and partnerships? Would love to hear what’s working (or not) for you!