People who like Endeavor / Enji Todoroki, why?

This isn't meant in a mean way, I'm genuinely curious because I really don't know what to think about him. I'm really turned off by his abuse towards his family, specifically Shoto, but at the same time I really like how he realised what he did wrong and accepts that he'll have to earn forgiveness. Plus, I think he looks kinda hot.

What do yous think?