4x ROAS this month
Alright guys so we've been testing audiences, copy, and creatives on this account since May. Struggling to get to 2x. Listened to all the gurus and did broad only, one campaign, one ad set. Tried flex ads, tried everything the different gurus preach about but NOTHING so far has been able to beat our current structure which is not complicated.
One campaign > Multiple ad sets (one broad, and the rest LLAs) > Multiple ads in each ad set
That's it. I get so tired of all the complicated misinformation that.I figured I'd share what's working across MULTIPLE ecom accounts. This same structure is also the best performing campaign on another account we manage. Totally different product to this one.