Is GoHighLevel Agency Model a Scam?

I've seen tons of YouTube and TikTok videos popping up about Gohighlevel agencies.

Young entrepreneurs are claiming that you can easily scale to 10k/mo using GoHighlevel to build free websites for businesses (as a lead magnet) and up selling them on services such as database reactivation, lead generation, Google review automations, sms automations, SEO, etc.

I've noticed that ALL of them include an affiliate link to GHL or sell a course to learn how to make money with the program. I checked out GHL's affiliate program and it made me even more skeptical.

They also claim you can white label the software, including only certain features and automations, and lease it to clients monthly as your own SAAS.

Is this business model just a scam / MLM?